LEO
Audience Intelligence
Define a brand's target audience — by age, income, interests, behaviors, and values — then score every sports property in the taxonomy against it. The result is a ranked list of which properties reach that audience and why.
01
Define a persona
Use a quick-start template or build from scratch. Set demographics + interests.
02
LEO scores properties
Audience Intelligence matches demographics, geography, and interest vectors across 21K+ entities.
03
Send to Brief
Top-matching properties flow directly into an Intelligence Brief for client presentation.
Audience Personas
A persona is a description of a target audience — the people a brand wants to reach. Define one here, and LEO scores every sport, league, and team against it to show you which properties deliver that audience.
Upload CSV — Paste a first-party audience export. LEO extracts interest signals automatically.
+ Define — Build a persona from scratch using the quick-start templates or by selecting signals.
How scoring works
Select a persona on the left and LEO will score all >700 teams, leagues, and sports in the taxonomy against it. Results are ranked by overall fit — a composite of four dimensions:
Audience Fit
How well the property's actual fan demographic matches the persona's age, income, and gender profile.
Geographic Fit
Alignment between the property's primary markets and the persona's target regions.
Interest Fit
How many of the persona's selected sports and interests directly overlap with the property.
Brand Values
Whether the property signals the same brand values the persona responds to — surfaces non-obvious fits.
← Select a persona on the left to run scoring